"Phish Phish Bherry" is a teaser produced for hoichoi, India's leading Bengali OTT platform, available globally to Bengali audiences across every continent.
hoichoi has long been the home of original Bengali films, and web series, all in live action. This project marked something entirely new. A decision to move into animation, and not just any animation, but anime, a format with its own visual language, its own audience expectations, and its own demands on craft and storytelling.
They came to LoglineAI to bring their first Bengali anime series to life, starting with this teaser for Phish Phish Bherry. Built with the help of AI, it was our job to establish the tone, the world, and the visual identity of a format that Bengali audiences had never seen from hoichoi before. The result is a teaser that does not just introduce a show. It introduces an era.